The Photocraft Imaging System for professional photographers. You shoot the images
and let the lab do the rest. Control your online image gallery from anywhere
in the world with an Internet connection. Receive a CD with either high or low-resolution
versions of your images. Even order digital proof magazines for a hard copy proof
Both PC and MAC users agree! The Photocraft Imaging System is the easiest web
based system for e-commerce and digital connection to a photo lab.
STEP 1- Drop off your job, let the lab do all the proofing,
image numbering, and online posting – Mail or bring your film or digital
images to the lab powered by Photocraft Imaging Galleries.
If you shoot film, the lab can scan all your uncut negatives to create high resolution
digital files as a back up for your negatives and low resolution files for posting
to Photocraft Imaging Galleries.
If you shoot digital just drop off a CD of your edited high resolution images.
The lab will make low resolution copies of your digital files for posting on
the Internet and CD proofing. Low resolution images are all that is needed for
digital proof magazines and web posting. Photographers may also ask the lab for
proof magazine sheets, a great compliment to digital proofing. The Photocraft
Imaging System handles all image management, numbering, publishing to the Internet,
and burning to a CD, and your negatives are returned to you. You may choose to
leave the lab a copy of your high-resolution files for future printing.
STEP 2 – Online Proofing, CD’s and Proof Magazine
Hardcopies – these three in conjunction help a photographer sell reprints
like no sales method ever before. The photographer’s work is literally
broadcast in three different media! Everyone gets to see the proofs. The photographer
edits the image gallery online before the client sees it, and may also re-sequence
images, then order a proof magazine with one mouse click if they would like to
supplement the online gallery with a hard copy of the online proofs. Once the
photographer activates the image gallery, the images are available immediately
for viewing and ordering by the client, their families and friends. Image galleries
are linked directly to the photographer’s website and are either password
protected or made “for public view.”
A "watermark" may be added for copyright protection while on the web.
STEP 3 – Ordering and Fulfillment – Photographs
are ordered online with secure credit card processing.
The Photocraft Imaging System processes the credit card
transaction and the lab produces the finished prints. Each
image ordered is color corrected by a trained imaging professional
before final printing, and then checked for quality and
accuracy before they are sent out or posted to the Internet.
Orders may be drop shipped to the photographer’s
client or back to the photographer.
Focus on your photography instead of order taking and fulfillment.
Quadrangle Suite 300 B / 2200 Northlake Parkway / Tucker,
770.491.0200 / Toll Free 800.321.1217 / Fax 770.491.1008