The Photocraft Imaging System for professional photographers. You shoot the images and let the lab do the rest. Control your online image gallery from anywhere in the world with an Internet connection. Receive a CD with either high or low-resolution versions of your images. Even order digital proof magazines for a hard copy proof book.

Both PC and MAC users agree! The Photocraft Imaging System is the easiest web based system for e-commerce and digital connection to a photo lab.

STEP 1- Drop off your job, let the lab do all the proofing, image numbering, and online posting – Mail or bring your film or digital images to the lab powered by Photocraft Imaging Galleries.
If you shoot film, the lab can scan all your uncut negatives to create high resolution digital files as a back up for your negatives and low resolution files for posting to Photocraft Imaging Galleries.
If you shoot digital just drop off a CD of your edited high resolution images. The lab will make low resolution copies of your digital files for posting on the Internet and CD proofing. Low resolution images are all that is needed for digital proof magazines and web posting. Photographers may also ask the lab for proof magazine sheets, a great compliment to digital proofing. The Photocraft Imaging System handles all image management, numbering, publishing to the Internet, and burning to a CD, and your negatives are returned to you. You may choose to leave the lab a copy of your high-resolution files for future printing.

STEP 2 – Online Proofing, CD’s and Proof Magazine Hardcopies – these three in conjunction help a photographer sell reprints like no sales method ever before. The photographer’s work is literally broadcast in three different media! Everyone gets to see the proofs. The photographer edits the image gallery online before the client sees it, and may also re-sequence images, then order a proof magazine with one mouse click if they would like to supplement the online gallery with a hard copy of the online proofs. Once the photographer activates the image gallery, the images are available immediately for viewing and ordering by the client, their families and friends. Image galleries are linked directly to the photographer’s website and are either password protected or made “for public view.”
A "watermark" may be added for copyright protection while on the web.

STEP 3 – Ordering and Fulfillment – Photographs are ordered online with secure credit card processing. The Photocraft Imaging System processes the credit card transaction and the lab produces the finished prints. Each image ordered is color corrected by a trained imaging professional before final printing, and then checked for quality and accuracy before they are sent out or posted to the Internet. Orders may be drop shipped to the photographer’s client or back to the photographer.

Focus on your photography instead of order taking and fulfillment.

Northlake Quadrangle Suite 300 B / 2200 Northlake Parkway / Tucker, GA 30084
Telephone 770.491.0200 / Toll Free 800.321.1217 / Fax 770.491.1008

Serving Professional Photographers Since 1972
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